Strategic Planning for Digital Marketing CommunicationsSummative Essay

Strategic Planning for Digital Marketing CommunicationsSummative Assessment - Essay Example The global recession has heavily impacted the economy of the United Kingdom which led to the proportionate increase in the prices of the goods and commodities. Less availability of cash to the public had extremely slowed down its business flow resulting in stagnancy. Though the food and drinks industry did not come to a static point but it received a massive blow as the food and drinking habits found cheaper avenues and the major food joints were largely affected (Pesto,2013). 1a (ii) Business Challenges – Savy Consumers With the United Kingdom (UK) grappling under recession, unemployment and other related difficulties the consumers become excessively choosy in matters of expenses. United Kingdom (UK) has been languishing under unemployment for a very long time, and as a result there has been huge amount of change in their expense habits. They have been reduced to the basic requirement items, which saw a large drop of sale in the luxury items and other high value good and serv ices. The non-promising state of the recovery of the economy, poor economic policies of the government has also failed to assure the citizens of economic security and sustainability. As a result, the consumers concentrated more on saving than on spending. The minimal expenses made by the consumers were on the essential commodities and cheaper versions of luxury items that made them satisfied of using luxury items in exchange of lesser money. In such a situation it became significantly difficult for a business house to sell their items and make a considerable profit for sustaining themselves (Pesto,2013). Industry Challenges 1a (iii) Industry Challenges – Market Competition Zouk being one of the differentiated restaurants located in a popular hub is a symbol of class and luxury. Such a differentiated brand is an added advantage for the kind of life style led by the citizens of the United Kingdom until affected by the economic downturn. Since the world recession and unemploymen t for a longer time has affected the normal functioning of the United Kingdom, the food and beverages industry has also been noticeable affected. The consumer preference has shifted from high end luxury wining and dining experiences to the less costly food stalls. The cheaper food items pose great competition and a threat to the profit margin of the Zouk’s which is specializes in quality food and food experiences. 1a (iv) Industry Challenges – Consumer Perception Zouk has been established as a high ended, luxury restaurant that offers great cuisine experiences. In the face of long term unemployment and great economic recession has left people with low disposable incomes and great uncertainty that looms over their future. In such a scenario, such branded and luxury avenues remain a distant object that hardly anyone would like to visit. The consumer preference shifts to cheaper food and food joints. The same perception that earned Zouk the present status has adversely af fected its business in the time of this economic recession and a prolonged tenure of unemployment that has engulfed entire United Kingdom. In order to attract the consumers it has to offer the less costly products but it will give rise to different speculations regarding the quality of the offered menu. The customers would doubt the quality of the food in the menu because of its availability in lower prices. It has the possibility of adversely affecting the image of the restaurant and its brand

Energy Drinks Persuasive Essay Essay Example for Free

Energy Drinks Persuasive Essay Essay For various reasons I believe that energy drinks should have an age limit on them. Some people may disagree with me for they think that they are just a strong caffeine drink that will keep them awake during the day. However, I believe that energy drinks can cause very bad behavior. Also, they can cause not only bad behavior, but they can be a lead to a big risk to the consumer’s health and safety. Finally, the most important reason is that mixing these drinks with alcohol is a popular trend now. Doing this can make you feel less drunk, but you are still as drunk as a person who drank alcohol all by itself. Consequently, I will argue that energy drinks should have age limits on them. First, I think that energy drinks can cause very bad behavior. In fact, researchers say that high consumption of energy drinks is associated with â€Å"toxic jock† behavior, a constellation of risky and aggressive behaviors. For example, it appears the kids who are heavily into drinking energy drinks are more likely to be the ones who are inclined towards taking risk. Therefore, energy drinks can cause lots of trouble for the kids drinking them. Second, energy drinks can cause not only bad behavior but can lead to bad health and safety. Specifically, the drinks include plant- based stimulants, herbs, amino acids, sugar, vitamins, and the main ingredient, caffeine. In addition, the caffeine content in the energy drinks can range from 107 milligrams to 430 milligrams of caffeine in a 12-ounce can. So, energy drinks have ingredients that can hurt your health. Third, mixing energy drinks with alcohol has a popularity that is growing. In fact, researchers say that the addition of caffeine can make alcohol users feel less drunk, but motor coordination and visual reaction time are just as impaired as when they drink alcohol by itself. For example, a study states that students who mixed energy drinks with alcohol got drunk twice as often as those who consumed alcohol by itself and were far more likely to by injured or require medical treatment. As a result, I believe that there should be an age limit on energy drinks because they cause bad behavior, put your health in risk, and mixing energy drinks with alcohol has become a popular way to drink them too. By putting age limits on these drinks, there would be less drunk teens, teens hospitalized from drinking too much energy drinks, and less aggressive behavior. For these reasons, I conclude that energy drinks should have an age limit on them.

“As We May Think” Essay -- Article Analysis

It is obvious that Bush viewed and approached the dissemination of information as just as much a science as physics or engineering, and that he was a scientist first and foremost. (He also resembled Max von Sydow, but that is beside the point.) Throughout â€Å"As We May Think,† the comparisons are there, and he speaks very highly of the sciences and the benefits they have brought our world. He recognized that the sciences and their results are only as good as the ability scientists have to record their findings and share them with the rest of the world, and that at the time the article was written, the methods for the recording, storage, and retrieval of that information were severely insufficient. The way information storage and retrieval could benefit libraries just for the sake of librarianship seemed almost an afterthought to him, however, and he mentions libraries just a few times in the entire document. The real purpose of his work seemed to be bringing to light how the scientific community desperately needed better ways of handling its vast amounts of current and future information so that future scientists could most greatly benefit. His answer to this shortcoming was the memex. Bush thought of everything in terms of how it could be improved using not only the methods that were in existence at the time, but also all the possibilities that could be developed in the future. In this article, he amazingly predicted the invention of the Polaroid camera, which was introduced by the founder of the Polaroid Corporation just two years after the publishing of this article. (â€Å"Instant Camera,† 2010) He used the system by which the telephone system worked at the time to explain how future information retrieval systems might work. In Bush’... ...inking include XML (Extensible Markup Language) and RDF (Resource Description Framework). Bush was indeed a pioneer in his time. Though development of his envisioned memex was never achieved during his lifetime, many of the ideas behind it have played a huge role in our technological advances. Thus Vannevar Bush has forever earned a place in technological history. Works Cited Bush, Vannevar. (1994, April). As We May Think. Retrieved January 14, 2010, from http://web.mit.edu/STS.035/www/PDFs/think.pdf Instant Camera. (2010, January14). Retrieved January 14, 2010, from Wikipedia: http://en.wikipedia.org/wiki/Instant_camera Memex. (2009, December 12). January 16, 2010, from Wikipedia: http://en.wikipedia.org/wiki/Memex Vannevar Bush. (2005, November 6). Retrieved January 14, 2010, from Internet Pioneers website: http://www.ibiblio.org/pioneers/bush.html

The Prodigal God: Younger Brother vs. Older Brother

Writing II-1st Younger Brother Sin vs. Older Brother Sin Luke 15:11-32 is one of the most famous parables in the Bible. It is the parable of the prodigal son. This parable is about a son who runs away with his inheritance, wastes all of it, and then comes back home to his father’s open arms. Tim Keller goes more in depth into this parable with his book The Prodigal God. In this book, Keller compares the two sons’ sins, â€Å"two brothers, each of whom represents a different way to be alienated from God, and a different way to seek acceptance into the Kingdom of heaven† (9).Throughout the book, comparisons can be made between the younger brother’s sin and the older brother’s sin. The younger brother was selfish and wanted his inheritance immediately so that he can go party. The older brother follows all of the rules to get things and doesn’t want his brother to come back. Throughout The Prodigal God, comparison can made between the two brother s’ sin in that both of their intentions are selfish and they both want control. Tim Keller’s book is more than just discussing the parable of the prodigal son.While the tradition seems to focus more on the younger brother and his sins, Keller goes more depth with the older brother and his faults, â€Å"Most readings of this parable have concentrated on the flight and return of the younger brother-the ‘Prodigal Son. ’ That misses the real message of the story, however, because there are two brothers, each of whom represents a different way to be alienated from God, and a different way to seek acceptance into the Kingdom of heaven† (9). The first way that the older brother and the younger brother’s sins are similar is that both of their intentions are selfish.With the younger brother, he wanted his inheritance early so he could go and party. â€Å"The young man humiliates his family and lives a self-indulgent, dissolute life. He is totally out of control. He is alienated from his father. † (39) This behavior showed he wanted freedom for himself and that he was impatient. Keller goes on to say that the younger brother thought of his relationship with his father as unimportant and he only wanted him for his possessions. He says that once he got tired of the relationship, he basically said that he was tired of it and he wanted out.Even though the older brother is different, his sins are still of the same context. He obeys all of his father’s rules so that he appears to be a good son, yet he is only doing these things to take advantage of his father so that he can get what he wants. â€Å"Elder brothers obey God to get things. They don’t obey God to get God himself- in order to resemble him, love him, know him, and delight in him. So religious and moral people can be avoiding Jesus as Savior and Lord as much as younger brothers say they don’t believe in God and define right and wrong for themselve s† (49).The second way in which the younger brothers and the older brother’s sins are similar is that they both want control. â€Å"There are two ways to be your own Savior and Lord. One is by breaking all the moral laws and setting your own course, and one is by keeping all the moral laws and being very, very good. † (50) Both brothers sought to control the father. The younger brother wants the inheritance to have control over his own life. â€Å"He wanted to make his own decisions and have unfettered control of his portion of wealth. (41) The younger brother felt he could handle is life without any help, but he needed earthly treasures so that he could feel powerful. The older brother is keeping all of the rules so that he can get his way with his father. â€Å"Elder brothers do good to others, but not out of delight in deeds themselves, or for the love of the people or the pleasure of God† (70). The older brother feels his obedience should keep his fat her obligated to him. When his father offers the younger brother forgiveness and a feast, the older brother is angry because he has lost control over his father.The obedience the older brother kept for so many years seems to be futile. â€Å"It is impossible to forgive someone if you feel superior to him or her. †(63) When looked at more closely, the younger brother and older brother show an unexpected similarity in their sins throughout the parable of the prodigal son. Keller states in his book The Prodigal God that the goal of this book is to lay the essentials of the gospel, and to either introduce or reassure the message of both this story and the gospel. This parable is thought of as one of the best readings in the Bible to help someone grasp the understanding of God’s love.

Haugen Julia versus Winston Contrast Essay Essay

In 1984, by George Orwell, the two main characters, Julia and Winston, provide a telling thrill to the readers through their passion for each other and for rebellion. Through further character analysis, one can see that Julia and Winston share similar characteristics, like rebelling against the party. But in many more ways are they very different. The brown-haired Julia, with voluptuous curves puts up a front that she is a part of the Junior Anti-Sex league and is as orthodox about the Parties values and one can get. Upon further reading the book, Julia develops into a promiscuous, rebellious girl but does not seem to care about upsetting the government, but only wanting to have the ability to do whatever she wants, whenever she wants. She explains to Winston about how she just wants to be able to do what she desires, like eating a piece of chocolate or marrying somebody she loves, whenever she wants. Examples of Julia’s concern for herself are evident when Winston is reading to Julia, Goldstein’s book, and she falls asleep. This shows that she doesn’t share the same fascination as Winston so obviously does. Even so the only rebellious branch about Julia is that she is â€Å"only a rebel from the waist down† (page 179, chapter 5) meaning to say that the only reason she’s considered naughty in the eyes of the Thought Police and Party is because she likes to have casual sex. Winston, on the other hand, is rebellious and careful mentally. He is different from Julia in that he does want to upset the order of the government and he does want to have sex, but to him it means more than just an embrace of passion, it means showing the Party that they are doing something that is considered illegal in the eyes of the Thought Police and that they are able to get away with it. He demonstrates this ability to get away with things by reading Goldstein’s book, buying the paperweight, having sex with Julia, which further proves his yearning to overthrow the Party and Big Brotherhood. As Winston reads the book, he is fascinated with what Goldstein has to say and how Ingsoc came to be in the first place, by the modification of Goldstein’s ideas. As the two main characters of this book, it does seem fitting to have two  characters that are willing to do imaginable things that might get them vaporized by the Thought Police to be together and share some of the same values. Even though Julia and Winston share the same ideas in some ways, upon further character analysis, there are some startling differences between those two.

Free Essays on SNCC

The Student Nonviolent Coordinating Committee became one of the most influential groups of the Civil Rights era. Through their efforts of making a difference at the grassroots level, SNCC’s membership was able to make changes that were not often noticed in the national stage, but in the personal lives of those oppressed in the Deep South. The members of SNCC were real people seeking to make real social change. During this time of change, the members of the SNCC allowed white people into their organization and in the end, was proven to be a vital aspect of their demise. The 1964 Freedom Summer was a violent summer, and by its end, SNCC was left in a near state of disarray. Thousands of volunteers had been mobilized, hundreds had been arrested, a few had been killed, and permanent staff members were overworked and short-tempered. SNCC had grown bigger than anyone had dreamed it would, and the time had come to assess the group's direction and focus. One issue that needed to be addressed was whether SNCC was going to embrace other issues of injustice, or continue devoting itself to the single goal of Black liberation. â€Å"Veteran SNCC workers rejected the use of white organizers in black communities on the grounds that this hindered the development of feelings of self-confidence among blacks (Carson, 299)†. Furthermore, the Summer Project was considered a success. Nevertheless, the tensions experienced left their mark on those involved, and ‘the summer marked the end of SNCC’s efforts to encourage white participation. However, whites continued to take 2 an interest, and SNCC welcomed nearly 80 whites who wished to stay on in Mississippi as full members. Although the idea of the ‘beloved community’ did not survive within SNCC, other organizations, notably SCLC, continued to promote white participation. On the surface, white participation was a natural phenomenon in a movement dedicated to integration in the light of ... Free Essays on SNCC Free Essays on SNCC The Student Nonviolent Coordinating Committee became one of the most influential groups of the Civil Rights era. Through their efforts of making a difference at the grassroots level, SNCC’s membership was able to make changes that were not often noticed in the national stage, but in the personal lives of those oppressed in the Deep South. The members of SNCC were real people seeking to make real social change. During this time of change, the members of the SNCC allowed white people into their organization and in the end, was proven to be a vital aspect of their demise. The 1964 Freedom Summer was a violent summer, and by its end, SNCC was left in a near state of disarray. Thousands of volunteers had been mobilized, hundreds had been arrested, a few had been killed, and permanent staff members were overworked and short-tempered. SNCC had grown bigger than anyone had dreamed it would, and the time had come to assess the group's direction and focus. One issue that needed to be addressed was whether SNCC was going to embrace other issues of injustice, or continue devoting itself to the single goal of Black liberation. â€Å"Veteran SNCC workers rejected the use of white organizers in black communities on the grounds that this hindered the development of feelings of self-confidence among blacks (Carson, 299)†. Furthermore, the Summer Project was considered a success. Nevertheless, the tensions experienced left their mark on those involved, and ‘the summer marked the end of SNCC’s efforts to encourage white participation. However, whites continued to take 2 an interest, and SNCC welcomed nearly 80 whites who wished to stay on in Mississippi as full members. Although the idea of the ‘beloved community’ did not survive within SNCC, other organizations, notably SCLC, continued to promote white participation. On the surface, white participation was a natural phenomenon in a movement dedicated to integration in the light of ...

Desert Storm Life on the Edge essays

Desert Storm Life on the Edge essays A war to some that many feel came unresolved. United States armed forces recaptured Kuwait the strategic target that we set out for. At what cost did the United States capture that infamous target. A close cousin of mine named Rick Calderon was involved in the Desert Storm war and with his involvement my life personally changed. I remember the day my cousin said he was going to be shipped out into the Persian Gulf, although he was many years older than me, I looked up to him like a dear brother. He came from a home with a single mother raising my cousin and his three younger sisters. He enlisted in the Marines at the age of twenty-two to find guidance in his life and help his struggling mother financially. When the news came that my cousin would be deployed into hostile territory our entire family was petrified with pure horror. He was a lance corporal during the ordeal and served in the 301st infantry division grunts, as most of the armed forces called them. He was deployed within 15 miles of hostile territory in a mobile base outside of Kuwait. During his 7-month stay on Kuwaiti soil he was involved in the some of the first strikes against Iraqi troops. He was originally deployed to maintain order among citizens within surrounding cities although there were many smaller revolts and riots that caused increased tension among troops and Kuwaiti citizens. He for instance felt that the war was for monetary gain among United States politicians. The gain of course was the oil. The true reason for the entire ordeal was that rich deposits of oil straddled the ill-defined border, and Iraq constantly claimed that Kuwaiti oil rigs were illegally tapping into Iraqi oil fields. Middle Eastern deserts make border delineation difficult and this has caused many conflicts in the region. Rick was involved in restoring order within a Marine compound up the street from where he had been marinating guar ...

Unique Quotes for Birthday Cake Messages

Unique Quotes for Birthday Cake Messages So you’re in charge of the birthday cake, and you need a short, sweet sentiment that befits the occasion and personality of your guest of honor. But before you get frustrated trying to come up with something unique, here’s a quick slice of history to go with a helpful sampling of birthday messages to follow. According to historians, the very first mention of a birthday celebration is in reference to the day of the coronation of a new Egyptian pharaoh, who was believed to be reborn that day as a god. That tradition made its way to the Greeks who baked special moon-shaped cakes and adorned them with candles that would glow like the moon in honor of the lunar goddess Artemis. And the smoke from the candle would act as the vehicle carrying their (make a wish) and prayers to their gods in the sky. Most likely inspired by the Greeks, the ancient Romans were baking birthday cakes to celebrate famous public figures and to honor the 50th birthdays of friends and family. By the 1400s, German bakeries were offering birthday cakes, and by the 1700s, they were celebrating Kinderfesten, annual birthdays for children with a candle added for each year of life. Birthday cakes were too expensive for most people until the early 1800s. Then, new leavening agents became available, such as baking soda and bak ing powder, which made baking affordable and easier than ever before. So whether you are baking a cake from scratch or a box, or you’re getting one from a bakery, here are some quotes for the icing on the top. They’re from a general (George Patton); statesman (Benjamin Disraeli); businessmen (Bernard M. Baruch, Henry Ford), media executive (Oprah Winfrey); philosopher (Richard Cumberland); painter (Pablo Picasso), singers/musicians (Cora Harvey Armstrong, Aretha Franklin, John Lennon); actors (Clint Eastwood, Frances McDormand); filmmaker (Lula Buà ±uel), cartoonist (Charles Schulz), humorist/comedians (Art Buchwald, Groucho Marx); poets (Emily Dickinson, Alexander Pope, William Shakespeare); and many writers (Betty Friedan, Franz Kafka, George Meredith, W.B. Pitkin, Jean-Paul Richter, Anthony Robbins, George Sand, Dr. Seuss, Gertrude Stein, Jonathan Swift, Booth Tarkington). Copy these quotes with attribution, or use them as a starting point to help inspire a genius â€Å"happy birthday† message of your own. Anonymous Turning 30 is a piece of cake. Cora Harvey Armstrong Inside every older person is a younger person - wondering what the hell happened.​ Bernard M. Baruch Old age is 15 years older than I am. Art Buchwald The best things in life arent things. Luis Buà ±uel Age is something that doesnt matter, unless you are a cheese. Richard Cumberland It is better to wear out than to rust out. Emily Dickinson We turn not older with years, but newer every day. Benjamin Disraeli Life is too short to be small. Clint Eastwood Aging can be fun if you lay back and enjoy it. Henry Ford Anyone who keeps learning stays young. Aretha Franklin Every birthday is a gift. Every day is a gift. Betty Friedan Aging is not lost youth but a new stage of opportunity and strength. Franz Kafka Anyone who keeps the ability to see beauty never grows old. Irish Proverb The older the fiddler, the sweeter the tune. John Lennon Count your age by friends, not years. Groucho Marx Getting older is no problem. You just have to live long enough. Frances McDormand With aging, you earn the right to be loyal to yourself. George Meredith Dont just count your years, make your years count. George Patton Live for something rather than die for nothing. Pablo Picasso Youth has no age. W.B. Pitkin Life begins at 40. Alexander Pope Count each birthday with a grateful mind. Jean Paul Richter Birthdays are feathers in the broad wing of time. Anthony Robbins Live with passion. George Sand Try to keep your soul young and quivering right up to old age. Charles Schulz Once youre over the hill, you begin to pick up speed. Dr. Seuss aka Theodor Seuss Geisel There is no one alive who is you-er than you! William Shakespeare With mirth and laughter let old wrinkles come. Gertrude Stein We are always the same age inside. Jonathan Swift May you live all the days of your life. Booth Tarkington Cherish all your happy moments; they make a fine cushion for old age. Oprah Winfrey The more you praise and celebrate your life, the more there is in life to celebrate.

Sales - fairmont royal York Assignment Example | Topics and Well Written Essays - 1000 words

Sales - fairmont royal York - Assignment Example rom this above provided list of services one can appropriately understand about the types of services along with the level of quality that this hotel chain has to provide with the prime intention of retaining its market presence. Appropriate provision of all these services also requires the availability of trained staff members the details regarding, which has been mentioned in the later sub parts (FRHIb, 2014). Appropriate maintenance of a large hospitality chain such as ‘Fairmont Royal York’ requires the presence of highly efficient staff members who should be capable of catering to every specific hospitality requirement of the clients. Likewise, the sales personals associated with this hospitality chain should also have to evaluate and quantifiably analyze the expectation of the customers while rendering the services to them. Embedded steps within the entire customer convincing procedures, include the imparting precise knowledge to the customers regarding all the services that have been structured by the Fairmont Royal York. The sales personals should also provide the customers with appropriate suggestion regarding which packages they should be choosing. An instance in this context can be provided by taking reference of the variety of accommodation packages being provided by this hotel chain. In this context, the sales personal might take assistance of the ecommerce website of this hospitality chain for clarifying all the possible confusions of the customers. Regardless of tall these, the sales personals associated with this hotel should also have the capability of analyzing the pre-existent market information regarding other similar types of hospitality chains through which they can impart better developmental suggestion towards ‘Fairmont Royal York’ (FRHIc, 2014). Rather than just concentrating on a single emergent or matured product, this hospitality chain endorses a variety of emergent and well established services upon which the strategies related

Public Health Research Paper Example | Topics and Well Written Essays - 1250 words

Public Health - Research Paper Example In the following discussion, the researcher shall enumerate on the concept of public and community health by tracing its historical development, and comparing it to each other. The objective is to identify the differences and similarities between public and community nursing, and its impact on acute care setting. Health, according to the World Health Organization can be defined as "a state of complete physical, mental and social well-being, and not merely the absence of disease and infirmity" (Stanhope and Lancaster 322). This definition has evolved over the centuries due to several historical health events which shall be discussed as follows: Historically, health care can be traced to the Greeks. They initiated the concept of self-care as the basis for developing a system of health care for the public. They believed that if individuals were free of disease, practice hygiene and care for themselves, then the community would be healthy. Based on this concept in the United States active promotion of health care developed during the 19th century when concern for the spread of epidemic and diseases due to poverty, dirty environment, and lack of awareness among the people led to the first public policies (Scutchfield, Mays and Keck 11). At the time public health organizations developed by political entities were defined as institutions for policing epidemics through quarantine, and keeping diseases at bay. The first American Public Health Association was formed on an entirely different platform as compared to today. The purpose of the Association was to practice public sanitation, and worked in conjunction with medical practit ioners, lawyers, engineers, lay reformers and on. This was more community focus rather than policy based holistically. Yet, it was different from community health, and operated based on national economic and social reforms, and was political in

The Dark side or the inner beast and its deferent manifestation in the Research Paper

The Dark side or the inner beast and its deferent manifestation in the modern novels - Research Paper Example II. Consideration of some leading pieces of literature Some of the major concerns regarding the portrayal of inner beast are inherited in religious tales of Abrahamic religions that entail the story of Lucifer, and how he despised God to prove his superiority over human being. Other than religious concerns, a wide variety of traditional literature, and other arts too, again and again imply towards the vanity, pride and ego leading human to turn into a beast that is away from compassion and believes in his superiority to control the world and even to replace the God. A major work of Great Russian author Fyodor Dostoevsky, Crime and Punishment has been devoted wholly to this concept of man’s feeling and rationalization of superiority to replace God in order to control the world. Similarly, many of literature’s artifacts deal with the issue of inner beast. A number of British literature artifacts and their attachment with the issue of darkish human nature and inner beast a re discussed further. A. A Passage to India When we look at the attitude that British had adopted during the times of British rule over half of the world, we find out that British attitude had been involved in similar consideration of superiority to declare all other breeds and races inferior to British. A major work that Depicts this crude reality is E. M. Foster’s â€Å"A passage to India†. Considerably, India had been a country ruled by kings before. British entered there as businessmen. Significantly, British people had never mixed their culture with Indians as all the earlier rulers like Moguls did. Foster has depicted a clear racial discrimination of British rulers who became beasts in order to sustain with their fake feeling of superiority over other races. Apparently, the legal case within A Passage to India relates to an actual instance of General Dwyer issuing â€Å"an order requiring Indians to crawl through a street where an English girl, Miss Marcella She rwood, had been attacked. In Passage Mrs. Turton, after the supposed attack on Adela, says to the Indians, ‘They ought to crawl from here to the caves on their hands and knees whenever an Englishwoman's in sight’ (Hawkins). While some critics blamed Foster for downplaying the horrors of British colonialism in India, others found his exploration of British violence as a representative of the genteel Beastliness with which British people covered their un-Christian actions towards fellow human beings. In this case, not just a man but a whole community turns into a community of beasts. Forrester’s depiction still stands ahead of much literature over dark side of human nature as it does not raise just an anti-hero who turns bad out of some circumstances; rather it depicts blindness of a whole community to recognize human rights and equality. Although British are still accused of such behavior, it would be rather more racial to level those acts over a race. For example , still tackling an issue of British and European domination, Conrad has charged this darkness to human behavior. A depiction on almost similar issues of cruel treatment with native Africans appear in Heart of Darkness when he entails the utmost cruelty of British over Africans. Similarly, in The Magus, contrastingly an individual conquers the beast hidden within. B. The Magus Another major work by proficient British author

Globalization as a Political Phenomenon Essay Example | Topics and Well Written Essays - 1500 words

Globalization as a Political Phenomenon - Essay Example This paper stresses that technology has also been globalized through education and training, where scientists and engineers take learn about new inventions and innovations, at times via platforms such as the internet. It, therefore, gives opportunity to participants globally, aiding them in developing and advancing the global tech world. It is therefore important for countries to participate where new opportunities arise, to be at per with the rest of the world. Also, since globalization has been adopted by almost every nation around the globe, it will be of great benefit for governments to come up with regulations and rules that will govern the world at a global level. This will in turn curb crisis experiences and damages that can be caused as a result of selfishness and greediness of some countries. In terms of politics, the assigned bodies, which are responsible for regulating and overseeing the overall political issues, should start to act and perform their duties adequately. This essay makes a conclusion that economically, since globalization has influenced positively so far, organizations responsible for regulating it should stay put. They should also ensure there is equal opportunity distributed around so as to prevent future flaws and biasness. In terms of culture and socialization, countries that view themselves as of higher social status than the others should have regulation imposed on them. It will give opportunities to other countries with varying social and cultural status the opportunity to rise and probably offer the world a new insight altogether.

Betty Neumans systems model approach to nursing theory Article

Betty Neumans systems model approach to nursing theory - Article Example I agree with the assessment of Betty Neuman that the field of healthcare is a difficult one to utilize a singular theory in helping to define it in totality.Due to the fact that nursing is an infinitely complex and nuanced discipline, it is prone to change and be redefined in any of multiple key areas. However, if one were forced to choose a solitary theory as an explanation of the way in which nursing should operate and is currently exhibited within its application, it would necessarily be that of Betty Neuman's Systems Model. Due to the fact that her approach argues that the practitioner seek to approach the individual patient on a systemic level, it is one of the few theoretical approaches that requires the practitioner to dispel as many preconceived notions as is possible. Due to the fact that healthcare practitioners are oftentimes caught up in the individual stressors that a patient may exhibit, such factors are oftentimes not headed. Â   I further agree with the analysis that Neuman’s Systems Model approach points out that individuals within the nursing profession oftentimes treat the symptoms of a secondary issue rather than seeking to draw a level of inference upon what unique stressors could have caused the secondary and tertiary issues that the patient might be experiencing. It is Neuman’s understanding that once these key stressors are isolated and dealt with accordingly, the overall health of the patient will necessarily improve. By seeking to localize and treat these key stressors, both physiological as well as others, the nursing professional can gain a great deal of inference on what ultimate causes which affect the health and outlook of the patient may be (Beckman 2012). Likewise, an example of such a path of action could necessarily be the fact that a patient is exhibiting symptoms that are indicative of a key stressor that medical healthcare professions have not yet localized or considered with regards to the treatment plan. Th is particular theory allows the nursing professional to approach each and every patient with a broad based understanding that very often the case will be that the key underlying causes of pain, discomfort, or need for treatment will not be expressly manifest to the healthcare professional at first glance and will require a degree of personal understanding, interaction, and appreciation for the unique subset of needs that the given patient might require (Hayden 2012). Further, I agree with the respondent that in Neuman’s theory it is the responsibility of all practitioners to not rely too heavily upon any one given theory as a means of explaining any and all patient interaction (Clark 2012). Due to the fact that theory in question approaches the issue of nursing and healthcare administration from such an open perspective, it is perhaps better than most in helping to acquaint the healthcare professional with the infinite complexities that doubtless exist when it comes to provid ing services to affected patients (Mercks et al 2012). In this way, although Neuman’s theory goes a long way in assisting the professional to approach each and every situation with an open mind and to think outside of the box, the fact of the matter is that even after such an approach has been effected, the theory requires that the practitioner assume that a hidden level of meaning therefore exists within the treatment and underlying causes that afflict the patient in question. Such an assumption may or may not be true; however, to assume that in every situation there exists something that does not meet the eye is both foolish and presumptive (Cobb 2012). As such, such a level of

A critical evaluation of infection control issues for patients Essay - 1

A critical evaluation of infection control issues for patients presenting with Tuberculosis in the eye clinic department - Essay Example The present article discusses the critical evaluation of infection control issues for patients with tuberculosis in the eye clinic department. Tuberculosis or TB is a contagious, airborne disease of the lungs that is potentially spreads to other parts of the body and may be fatal. The disease can now be treated, cured, and prevented. However, inspite of the constant efforts scientists are not able to eradicate it completely. It spreads to the most sensitive population or those at higher risk especially the elderly people with reduced immunity or people with immunocompromised condition or suffering with AIDS. Elderly people are especially vulnerable for a number of reasons. First, the disease can take years to become active, so an older person may have gotten the disease earlier in life and only discovered it after it became active. Second, people who live in nursing homes and similar facilities are often in close contact with each other and the disease can spread more easily in such conditions. Third, the bodys immune system becomes weaker as a person grows older and older people may find it more difficult to hold off an attack of the tubercle bacillus. Migration of individuals from developing countries has further enhanced the chances for the spread of disease. People who abuse alcohol and illegal drugs are also at high risk for the disease. Transmission is through droplets. When a person suffering with TB coughs or sneezes, he or she releases a fine mist of water droplets containing thousands of the bacteria. A person(s) nearby the patient may inhale those water droplets and also the bacteria. These bacteria can then travel to that persons respiratory system and cause a new infection. Tuberculosis is not transmitted by contact with a persons clothing, bed linens, or dishes and cooking utensils. A fetus may become infected,

Betty Neumans systems model approach to nursing theory Article

Betty Neumans systems model approach to nursing theory - Article Example I agree with the assessment of Betty Neuman that the field of healthcare is a difficult one to utilize a singular theory in helping to define it in totality.Due to the fact that nursing is an infinitely complex and nuanced discipline, it is prone to change and be redefined in any of multiple key areas. However, if one were forced to choose a solitary theory as an explanation of the way in which nursing should operate and is currently exhibited within its application, it would necessarily be that of Betty Neuman's Systems Model. Due to the fact that her approach argues that the practitioner seek to approach the individual patient on a systemic level, it is one of the few theoretical approaches that requires the practitioner to dispel as many preconceived notions as is possible. Due to the fact that healthcare practitioners are oftentimes caught up in the individual stressors that a patient may exhibit, such factors are oftentimes not headed. Â   I further agree with the analysis that Neuman’s Systems Model approach points out that individuals within the nursing profession oftentimes treat the symptoms of a secondary issue rather than seeking to draw a level of inference upon what unique stressors could have caused the secondary and tertiary issues that the patient might be experiencing. It is Neuman’s understanding that once these key stressors are isolated and dealt with accordingly, the overall health of the patient will necessarily improve. By seeking to localize and treat these key stressors, both physiological as well as others, the nursing professional can gain a great deal of inference on what ultimate causes which affect the health and outlook of the patient may be (Beckman 2012). Likewise, an example of such a path of action could necessarily be the fact that a patient is exhibiting symptoms that are indicative of a key stressor that medical healthcare professions have not yet localized or considered with regards to the treatment plan. Th is particular theory allows the nursing professional to approach each and every patient with a broad based understanding that very often the case will be that the key underlying causes of pain, discomfort, or need for treatment will not be expressly manifest to the healthcare professional at first glance and will require a degree of personal understanding, interaction, and appreciation for the unique subset of needs that the given patient might require (Hayden 2012). Further, I agree with the respondent that in Neuman’s theory it is the responsibility of all practitioners to not rely too heavily upon any one given theory as a means of explaining any and all patient interaction (Clark 2012). Due to the fact that theory in question approaches the issue of nursing and healthcare administration from such an open perspective, it is perhaps better than most in helping to acquaint the healthcare professional with the infinite complexities that doubtless exist when it comes to provid ing services to affected patients (Mercks et al 2012). In this way, although Neuman’s theory goes a long way in assisting the professional to approach each and every situation with an open mind and to think outside of the box, the fact of the matter is that even after such an approach has been effected, the theory requires that the practitioner assume that a hidden level of meaning therefore exists within the treatment and underlying causes that afflict the patient in question. Such an assumption may or may not be true; however, to assume that in every situation there exists something that does not meet the eye is both foolish and presumptive (Cobb 2012). As such, such a level of

Observational Essay -Time Square, New York Example | Topics and Well Written Essays - 750 words

Observational -Time Square, New York - Essay Example Most of the buildings are tall and seem to beckon to passers by. The streets are well tarmaced and clearly marked to make the follow of traffic as efficient as possible. The place is full of different types of businesses ranging from hotels, bars, peep shows, and supermarkets among others. The businesses and activities taking place in this area make it a fashionable tourist destination. This became evident as I could see many tourists waltzing in the area, and they kept coming in good numbers. My observation reveals that for its numerous attractions, the place attracts very huge numbers of tourists from different parts of the globe every day. I noticed a huge presence of uniformed police officers along the streets of Times Square. The officers patrol the place night and day to ensure that assure people’s security is secured. I noticed that Times Square hosts very many beautiful hotels some offering pocket friendly menus while others are extremely expensive. Some of the inexpensive hotels I happened to visit during my tour of the area include The Hotel at Times Square, The Portland Hotel at Times Square and the Comfort Inn Times Square Hotel. These hotels offer a variety of foods with some offering traditional and others exotic. The hotels I visited include the InterContinental Times Square, New York Times Square, and The Cooper Square. I discovered that since it is very expensive to have an accommodation in the three of these hotels, majority of those who eat or get an accommodation there are tourists and extremely rich nationals. Prostitution is also very high at Times Square, particularly male prostitution. Here, male prostitution appears to be a common entrepreneurial business, done in a very organized way. This is because it is openly done and is commonly referred to as ‘hustling’. The term ‘hustling’ is used since the young prostitutes use

Health care Transparency Essay Example for Free

Health care Transparency Essay Health care Transparency is openness about the quality of healthcare provided, sharing information whether it be good or bad for the purpose of improvement. In the past, health care transparency was secretive, people did not want to share patent information for reason of privacy to their clients as well to avoid law suits. However there is a way in which you can share information without violating doctor patient privilege. The future of health care transparency looks as though it is going to improve, I say improve because I agree with Dr. Patrick Crawley that the movement will allow sharing of information therefore allowing improvements to be made leading to less law suits. Really kind of taking on a best practices type of mentality as well sometimes we need others to step in and help work through issues that may arise. Overall I think that hospitals becoming transparent will force improvement, at first I am sure there will be a struggle just as in any new process however once the kinks are worked out improvement will shine through. Health care transparency will help patients make more informed decisions when deciding where to go when care is needed, this may cause longer wait times at first however raising the standards and outing the facilities that are not providing good treatment cause only force them to do whatever it takes to increase standards and service provided. We as consumers need to become more informed decisions makers however with information available to us is limited we are unable to make accurate decisions on where to receive our care. We have systems/sites in which we can choose babysitters, plumbers and other types of services we made need why would we not want to choose our health care facility with the same type of research. Some of this information is already made available by some facilities, such as checking out wait times and even being able to sign up to be seen before even arriving improving the time in which we would wait to  receive care. The more we alignment with this advancement the better the care we will see.

Philosophy :: essays research papers

My Philosophy 02150 I often sit and wonder is there a greater being that created all that is around us? I always find myself with the same conclusion there must be. Everyone was created for a purpose even if that is to be a shoulder to cry on or an ear to listen, that might make a difference in their life. Everyone has their place and who they are in the world. Everyone should have the freedom to not be judged and the freedom to express their individuality. Love should be expressed more between people, a simple smile is a sign of love for another. Love can't be defined but only felt. Be grateful for the gifts God has given you, you don't understand what they meant to you until they are gone. Relationships with others good and bad; build character. Don't worry about the small things as much focus on the larger and the future. We feel emotion it is a great gift given to us, emotion are the basis of life, all our thoughts are surrounded by emotion. Emotions can't be defined they are to complex to understand and try to explain; a child could say they are sad when a parent dies while another child could say they are sad when a parent hits them; is this the same emotion? the eyes are a window to the soul. They give us a sense of emotion that is being felt, looking deep Into someone's eyes can create many complex feelings. Communication is the most important aspect within a relationship it help to express feelings, thoughts, dreams and it takes a good listeners to carry a conversation. The best thing you can do for someone is love them. Nature cleanses the soul a cool rain or just string at the stars on a clear night can do wonders for the soul. If it's to be it's up to me. Life is full of excitement it's a matter of waking up to discover it. It's a good quality to be a dreamer and always imagine what or how things could be different. A bigger problem then world hunger or war is how we treat each others not everyone is treated equal or with respect. This is what we have to start worrying about before the larger issues. Life's stories and experiences make us who we are.

Barbarians at the Gate :: Business Management Studies

Barbarians at the Gate Barbarians at the Gate is a story of the largest takeover in Wall Street history. Ross Johnson turned CEO of a company, which was the product of three merged companies, Standard Brands, RJ Reynolds, and National Biscuit Company (Nabisco). The newly formed company’s, called RJR Nabisco, stock began to fall and never recover. Johnson along with Shearson executives planned a leverage buyout (LBO), in which a brokerage firm (Shearson) would borrow money from banks and buy up all the outstanding shares from the stockholders to turn the company private. The problem with this is that the company would be put into jeopardy of other companies that can outbid the parent company, which would lead to a takeover. The higher the bid would lead to a bigger debt and lesser profits for the owners of the firm. One of the six accounting principles that was discussed in the book was the expense principle, which helps determine performance of a company by measuring the outflows and inflows of resources. The matching principle guides the recognition of expenses, so good matching will ultimately lead to a better measure of performance. When KKR exercised due diligence of RJR Reynolds, they could not figure out â€Å"other uses of cash† in the statements obtained. â€Å"The initial projections they had obtained from RJR Nabisco was a heading ‘other uses of cash.’ Beside it was a row of figures stretching out ten years, each year ranging from 300 to 500 million dollars. Was it cash flowing in or out? Should he add it? Subtract it? Ignore it?† (Barbarians 369).

What Has Suddenly Made People Across the World Willing to Pay Three to Four Times More for a Cup of Coffee Than They Used to?

Topic: Topic Question No. 3, McDonald’s (from Week 12 case study ‘China’s Big Mac Attack’ ) and its strategic appreciation using SWOT analysis and its possible future developments -Introduction- This paper analyses possible development in McDonald’s’ future based on the strategic appreciation using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Firstly, the paper briefly explains the outline of the case study. Secondly, it identifies the organisation’s current mission, objectives and strategies. Then the argument moves onto SWOT analysis. In this part, the paper analyses the environment in which McDonald’s is given, and the opportunities and threats are identified. The organisation’s resources are also analysed and it identifies strengths and weaknesses. In next chapter of the paper, it conjectures possible future strategies formulated within the organisation. Subsequently, the implementation of strategies is discussed. Lastly, the evaluation of results carried out by the organization concludes this paper. The case study entitled ‘China’s Big Mac Attack’ written by James L. Watson focuses on how McDonald’s – a leading American fast-food franchise – could accomplish to break down a barrier of Eastern Asian dietary habits and expand its franchisee territories. According to the case study, McDonald’s ought to be considered not only as an outstanding international mega-hamburger chain but also as a representative of the cultural message transmitted through Hollywood and other American culture. The author points out that even though McDonald’s franchises outside the United States are mostly operated and managed by non-American franchisees, its distinguishing double arches of McDonald’s always represent the United States of America as Stars and Stripes does. This fact shows both pros and cons, which are explained later on in this paper. In China, a rise of new middle classes and its single-child family policy accelerate the expansion of McDonald’s chain, which is also caused by a rise in the amount of money and attention lavished on children. This enormous social and cultural change is certainly a reason why McDonald’s managed to have become so prominent in China. This globalization (Westernization or in other words Americanization) has also caused new type of localization. Just as any other multinationals such as Nokia, Sony, General Motors and Starbucks, McDonald’s is no longer American company but Chinese, German, Brazilian, Indian and Japanese company. The detail is explained afterwards. It also must be noticed that McDonald’s has changed people’s behaviour in China e. g. lining up when they order or wait for meals. McDonald’s stunning strategy is not only exclusive in its franchise but also its unique management system. Hamburger University in Oak Brook, Illinois – McDonald’s world-wide management training center – is designed exclusively to instruct personnel employed by McDonald's Corporation or employed by McDonald’s Independent Franchisees in the various aspects of the business. (www. mcdonald’s. com) The author notices the importance of McDonald’s in China as a public space where local students and elderly gather and socialize. McDonald’s proudly shows its highly guaranteed food quality management. This trust also helped McDonald’s to become a dominant fast food chain in China. An imitation of brand image and products is considered to be harmful and aging population due to single-child family policy may well require McDonald’s to change its customer target segment. What’s McDonald’s’ current mission, objectives and strategies? Every organization holds its own mission, objectives and strategies – so does McDonald’s. McDonald’s was firstly founded in Illinois, the United States, in order to provide affordable meals to everyone anywhere. As the company grows, the company has continuously developed its brand image and moved its customer target segment onto children. (http://www. mcspotlight. org/media/press/index_mcds. shtml) The child-friendly atmosphere and its family-oriented space provided by McDonald’s has amazed substantial number of customers. McDonald’s greedily sought after its market overseas. According to the case study, McDonald’s today has more than 25000 outlets in 119 countries, and most of the corporation’s revenues now come from operations outside the United states, and a new restaurant opens somewhere in the world every 17 hours. Above all, it is most likely that McDonald’s current objective is to acquire the market share and pursue further establishment and standardization of its strong brand image. As strategies, recently McDonald’s rapidly expands its market share in developing countries as depicted in the case studies in China, Russia and East Europe and moreover India. It uses the image of a lighter side of American sub culture and represents a ‘gate to the world’ for customers mainly in developing countries. As to be shown in its clean toilet policy, shops are kept clean and they create a good family-friendly atmosphere. On the top of it, its strict food safe guarantee system is one of the stunning strategies of MacDonald’s. Mac’s child-friendly strategy is a key of its expansion strategy. American-style birthday parties, Ronald Room, toys and happy meals are concrete examples of the strategy. Also ‘localization’ policy must be noticed at this stage. James Cantalupo, the president of McDonald’s Corporation, remarks that his strategy is to become as much a part of local culture as possible and protests when people call McDonald’s a multinational or transnational. I like to call us multilocal,† he told The Christian Science Monitor in 1991. The another eminent strategy introduced by McDonald’s is ‘self-service’. Customers line up, self-seat and clean up by themselves. It facilitates customer rotation within shops and enables cost-saving shop keepings. SWOT analysis consists of an organisation’s strengths and weaknesses, and its e nvironmental opportunities and threats. SWOT analysis is useful to identify a strategic niche that the organization might exploit. [pic] Identifying the organization’s opportunities Firstly, the environment in which McDonald’s is given varies from place to place. Analysing the environment is a critical component of the strategy process since successful companies have a strategy that aligns well with the environment. Wherever people dwell in the world, there is always a demand for fast food restaurant. McDonald’s main consumer target, middle-classed family, is everywhere in any countries. Thinking of other competitors within the same market such as Hungry Jacks (Burger King), Jack in the Box and KFC, McDonald’s focuses more on the children as a target rather than the other age groups. This can differentiate McDonald’s from other fast food chains. The external environment seems to be best-suited to MacDonald’s. (see ‘opportunities in the environment’ in the above figure. ) Secondly, resources that McDonald’s acquires are well-known brand name, distinguishingly unique, safe and nutritious food, an abundant workforce supply due to its relatively easy manual work, and its strong franchising management system. As stated above, McDonald’s has achieved to build its powerful brand name over years and its trust, reputation and core customers are considered as precious assets of the company. The fact that anyone can open a new McDonald’s anywhere using its strong brand name facilitates its fast growth. Its original franchise management theory is also one of the resources McDonald’s owns. (see ‘organisation’s resources/abilities in the above figure. ) According to the environment and resources noticed above, the organisation’s opportunities are determined. (see ‘Organisation’s opportunities in the above figure. ) Positive American image is one of the positive external environmental factors. So is wide recognition of its brand image. But more importantly, an ease of access reasonable part-time workforce specializing manual work, the fact that it only needs limited ingredients available everywhere such as potato, chicken, etc should be remarked. Especially, in a developing country such as China, the radical social change can be an opportunity for McDonald’s. As noticed above, single-child policy and a rise of middle classes and a collapse of outdated Confucian family system resulted from rapid expansion of McDonald’s in China. On the contrary to this, there are some threats – negative external environmental factors. Being a representative of American cultural imperialism can be harmful when a strong Anti-Americanism outbreaks outside the U. S.. MacDonald’s in Mexico City, Rome, Macao, Rio de Janeiro, Prague, London, Jakarta and Beijing have been attacked and boycotted by protestors. Another environmental threat is its food safety. Mad Cow disease and Foot and Mouth disease caused a slaughter of thousands of livestock in Europe. The market has been immensely damaged including a supply chain of Mac’s ingredients. There is a big concern for franchisees of McDonald’s in China i. e. rapid aging population caused by single-child family policy. This rapid environmental change may well eventually force MacDonald’s to switchover its targeted customers to elderly people. The plagiarism of McDonald’s idea and strategies done by the competitors is also considered as a critical threat. Some fast food chains can be mighty rivals for McDonald’s if they tried to be more localized and lower the price. Strengths (activities the firm does well or resources it controls) of McDonald’s are its promotion strategy mainly focusing on children, being capable to provide the same menus, tastes and design of shops all over the world, and its strict quality control not only over food quality but also over quality of shops. A huge customer capacity and its fast rotation generate a massive amount of sales in a short time. Talking about weaknesses of McDonald’s, it is firstly pointed out that a typical image of McDonald’s is ‘junk food’. It means that the food obtained at McDonald’s is unhealthy, bad for diet, tasteless and low quality. As many can easily realize that McDonald’s cannot compete with luxurious cuisine restaurants in terms of its variety, taste, quality, nutrition and luxurious image. Those who care for health and weight may try to avoid McDonald’s due to its ‘junk food’ preconception. SWOT analysis and grand strategies Valuable strengths Critical weaknesses Abundant environmentalcritical environmental opportunities threats Now, based on the above-stated SWOT analysis, possible developments in the organisation’s future are outlined. According to the SWOT analysis, and other investigation into Mac’s activities, McDonald’s is currently implementing ‘Corporate Growth Strategies’ which is placed in the left above of the figure above. It is acquiring valuable strengths and abundant environmental opportunities. Since McDonald’s’ market share is rapidly growing, McDonald’s may well be taking corporate growth strategies until it reaches a maturity stage or moves onto a decline stage. McDonald’s is still one of the fastest growing companies and considered to be on a growth stage. The corporate strategies implemented by McDonald’s are still active and it will most likely hold current strategies in the future. By implementation of its strategies, McDonald’s will seek markets mainly in developing countries as its markets in developed countries are mostly saturated. Next possible destinations may include South-East Asia, Sub-continental region, South America and East Europe including Russia. It might firstly emphasis its American image initially then it will be eventually localized and integrated into each of the societies naturally as it is perfectly exemplified in China. -Conclusion- Consequently, the possible results, which McDonald’s will show are evaluated. This Mac type globalization is not exclusive to fast food chain. It is also observed in other industries, for example, computer and communication industries. McDonald’s is no longer small company, which is always influenced by the environment it is given but conversely, it can change and influence the environment itself. McDonald’s will continue to expand itself until people start becoming satiated with its tastes and image or a strong rival against McDonald’s emerges. But McDonald’s will probably change the strategies or its targeted customers in order to survive. Even if McDonald’s starts declining, the strategies used by McDonald’s will never be forgotten since they are one of the most prominent and effective management strategies ever to have been established. BIBLIOGRAPHY BOOK Robbins, S. , Bergman, R. , Stagg, I. , Coulter, M. , 2000. MANAGEMENT 2ND EDITION. NSW: Pearson Education Australia Pty Ltd. JORNAL Watson, J, W. , May-June 2000. ‘China’s Big Mack Attack’ Foreign Affairs. Pp. 120-134. WEB SITES http://www. mcdonalds. com/ http://www. media. mcdonalds. com/secured/index. html http://www. mcspotlight. org/media/press/index_mcds. shtml ———————– Corporate growth strategies McDonald’s Corporate stability strategies Corporate stability strategies Corporate retrenchment strategies Firm Status Environmental Status

Dehydration Essay

Passing out, lethargy, constipation, dry mouth and even dry eyes are very few symptoms In the long list of signs to tell us that we are dehydrated. Being dehydrated Is potentially very bad and If not taken care of a person can end up In the hospital or even dying. Many things can cause dehydration Including drinking too much alcohol or simply not drinking enough water. Without ample amounts of water our bodies cannot function correctly, and being made up of 70% water it is understandable as to why this is the case.All people suffer from dehydration, it does to affect one age group more than another, and likewise it does not affect one race or gender more than the others do. Plainly, put, If enough water Is not drank everyday than a person Is at risk for becoming dehydrated and developing symptoms that can be quite uncomfortable. First, some of the functions of water in the body are to keep everything moist, from our eyes to our mouths, and even our Joints. Imagine trying to eat food without the assistance of the saliva our bodies produce, it would be very difficult to have to swallow dry, chewed up food.Urine becomes dark yellow, with a strong ammonia meal and constipation Is common; the lack of water causes the stool to become more solid and less liquid-y because the body Is pulling water from every available resource. The recommended amount of water that the average person should drink is eight – z cups of water per day. That is a half-gallon of water every day that people are supposed to be drinking, more often than not soda and coffee is being drank instead, which sure they have water in them†¦ Just not the recommended amount that we need.Next, dehydration affects people of all ages, from little children to grown adults, to even the elderly. In children, dehydration causes tiredness and grumpiness, even the sensation of being hungry, or the craving for something unknown. In adults, dehydration can mean different and more serious side effects suc h as passing out or getting dizzy when standing up. In the elderly, dehydration, in my opinion is the worst time to see it. I think that older people need more water in their bodies because they dispel more In the given day.They may not have bladder control, especially If they are hooked up to a urinary bag, and not necessarily know when they have lost all of their water. Nursing homes help the elderly with this a lot of the time cause the people cannot do it on their own. For everyone else however, it is important to make sure we drink the vital amount of water to remain healthy. On another note, when a person is dehydrated they lose important vitamins and nutrients known as electrolytes.When children have a fever or diarrhea, pediatric is a good drink to give them because It Is packed full of electrolytes, It Is k for adults to are sodium, potassium, and chloride. These electrolytes help maintain blood pressure. Body movements require electrical currents to run through the body an d these charged ions make this possible. Sodium and potassium are positive ions that both function to provide nerve transmission, muscle contractions, and fluid balance. Chloride is a negative ion and its main function is to provide fluid balance.Not having enough sodium in your body can cause muscle cramps, but table salt is a quick fix of this deficiency. Not enough potassium can cause fatigue, and once again can be fixed quickly and simply with eating bananas. Finally, a chloride deficiency can cause a potassium or sodium deficiency. When being active and playing sports or Just being outdoors, drinking sports drinks like Storage can help maintain proper electrolyte balances. Yet again, many things cause people to lose water from their bodies at different speeds.Sweating causes us to lose water at significant speeds because our skin seeps water to cool us down on a hot day. If it is scorching hot outside and a person just stops sweating, this is a sign of dehydration and they shou ld seek out a water source fast. Similarly, alcohol makes us lose water quicker on many levels because it heats people up from the inside causing them to sweat and it depletes electrolytes from our system. Drinking water in between alcoholic beverages can help a person avoid a hangover because they are staying hydrated while drinking.Caffeine on the other hand, speeds up our heart rate, causing us to urinate more that in the end is causing us to lose more water than we would without the caffeine. These things can lead to dehydration of the person ingesting them does not know what the symptoms are and how to counteract them. Finally, making sure that a person does not become dehydrated is important, even more so for people less than healthy. A person with a hole in their heart is more susceptible to symptoms of dehydration than a healthy person, and the same with elderly. Everyone is responsible for the amounts of water they drink each day.We need to instill in children at a young ag e that staying dehydrated is important. It is also important to work it into the daily routine, and make it habit to drink 64 ounces of water per day, and keeping an eye on electrolytes as well. Eating lots of fruits or vegetables or water-based foods can help a person increase their water intake without necessarily drinking as many glasses of water. Overall, there is more than enough water on this planet, and foods that contain water for everyone to be able to survive. If someone becomes dehydrated in my opinion, it is because of his or her own personal neglect.Should this be the case that person needs to understand the importance of staying hydrated and how this simple task can solve many ailments. Staying hydrated can make a person feel Just a little bit better in many aspects, maybe their Joints are moving Just a little bit better, or they do not have to use eye drops 10 times a day. If you do not stay hydrated regularly already, you should try it Just to see what kinds of thing s it could do for you. Perhaps a little more energy for those long days would be nice. References: Retrieved from: (2010) Guidelines for a Healthy Diet: Prentice Hall

The Body Shop, Corporate Social Responsibility

The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop, in terms of its philosophy, business practices and other activities and assess the extent to which the organisation can legitimately be regarded as a socially responsible corporate entity. The concept of corporate social responsibility will necessarily be outlined and discussed to provide a theoretical framework within which the subsequent analysis will itself be located. The study will then explore the organisation’s opposition to animal testing, its support for community trade and commitment to environmental protection. The chosen areas represent three of the five core values that underpin The Body Shop’s mission statement (Appendix 1) the other two being the activation of self-esteem and the defence of human rights, which will not be addressed specifically. It is anticipated that the structure of the study will allow the company’s history, achievements, strengths and limitations in each defined area to be evaluated within a holistic paradigm (Campbell & Kitson, 2008). The values which the company has defined and set for itself will ultimately be used as benchmark criteria against which the organisation will be assessed. Evaluation will therefore be an ongoing and integral part of the analysis, rather than a process that is separate and distinct from it, although the main themes and issues will be drawn together to expose areas of concern and signpost future courses of action. Introduction The Body Shop International PLC is a global cosmetics company launched in 1976 by Anita Roddick and her husband Gordon, which was predicated on ethical principles and the values of environmental sustainability. Generally known as The Body Shop, the company has 2400 stores in 61 countries, two thirds of which are franchised, selling a range of over 1500 products (The Body Shop, 2009a). The company also sells its products through an in home sales programme, The Body Shop at Home, in the United States, Australia and here in the United Kingdom (Carroll & Buchholtz, 2009). One of the first companies to prohibit the use of ingredients tested on animals, The Body Shop also pioneered Community Trade agreements with countries in the developing world. The company is also attributed for shaping ethical consumerism in the way it has produced and retailed its various consumer products. For many years, bolstered by its eco-friendly credentials and ethically focussed marketing strategies, The Body Shop accommodated a decidedly popular position within the public consciousness and for some at least, was seen as the epitome of a socially responsible organisation. In March 2006, The Body Shop was sold to L’Oreal in a  £652. 3 illion takeover deal, netting Anita and Gordon Roddick  £130 million for the firm they had conceived and set up thirty years previously (The Times, 2007). Anita Roddick died in September 2007 of a brain Haemorrhage (BBC News, 2007). Corporate Social Responsibility At its most basic, corporate social responsibility is an umbrella term used to describe the various ways in which organisations strive to ‘integrate social and environmental obligations with their business activities’ (Watson and MacK ay, 2003:625). Put differently, corporate social responsibility is the belief held by increasing numbers of individuals that businesses have responsibilities to society and the community in which they operate, that go beyond their obligations to investors. Although evidence of socially responsible business ventures can be traced back some significant time, the concept of corporate social responsibility in its recognisably modern form is generally regarded as a Twentieth Century phenomenon, finding formal expression in Howard Bowen’s Book ‘Social Responsibilities of the Businessman’ (1953). Bowen defined social responsibilities in the business context as those which are ‘desirable in terms of the objectives and values of our society’ (Bowen, 1953:6). Since then, definitions of corporate social responsibility have become more sophisticated responding to and taking account of changes in the complexity, nature, diversity and size of business organisations operating within an increasingly global context. There are those however who believe that ethical and moral considerations or indeed social responsibility of any kind have no place in business, its operations or processes. Milton Friedman argued that ‘there is one and only one social responsibility of business – to use it resources and engage in activities designed to increase its profits’ (Friedman, 1962:133). He disputed that businesses can have responsibilities, ‘Only people can have responsibilities’ he asserted (Friedman, 1970). Friedman viewed business organisations as amoral, accommodating a position that is neither moral nor immoral. In this sense, as long as business takes place in context of open and free competition, is conducted in the spirit of fairness and within the ule of law, questions of social responsibility remain mute. Other theorists link the growth and ascendancy of corporate social responsibility, to the proliferation of ethical consumerism. From this perspective, it is the demands of consumers for products and services that are produced ethically, do not benefit from human exploitation or have no detrimental effects upon the environment, rather than the philanthropic endeavours or altruistic tendencies of business entities that is of most significance (Burchell and Cook, 2006). Irrespective of its precise definition or the theoretical perspective from which it is evaluated, there is little doubt that since its formalised conception, corporate social responsibility has become a major entity on the management and business landscape as well as the object of widespread academic interest. In this context, it appears that the CSR concept has a bright future because at its core, it addresses and captures the most important concerns of the public regarding business and society relationships (Carroll, 1999). Opposition to Animal Testing From the outset, The Body Shop has maintained and publicly declared that it does not test its cosmetic products on animals, nor does it commission others to do so on its behalf, as it considered the practice to be unethical. Indeed, this sentiment became a central facet of the organisation’s philosophy and one that set it apart from its main industry competitors. It is also a policy that has served to define the organisation in terms of its ethical stance and one that has been reaffirmed in many of the company’s publications (The Body Shop, 2006a). In the 1980’s The Body Shop, supported by many of its customers and a wide spectrum of animal protection groups, campaigned for a change in the law on the testing of animals for cosmetics purposes in the UK, Europe, the Netherlands, Japan and Germany. In 1996, The Body Shop presented the European Union with a petition signed by over four million people, objecting to the use of animals in cosmetic testing, which at the time was the largest of its kind ever constructed. The organisation played a significant part in the UK government’s decision in 1998 to ban animal testing for cosmetic products and ingredients. Additionally, the various campaigning activities of Anita Roddick resulted in the banning of finished product tests in Germany and the Netherlands, whilst in Japan The Body Shop was responsible for organising the first major campaign on this issue. In 1995, The Body Shop arranged for the independent auditing of its Against Animal Testing supplier monitoring systems and for their certification using the ISO 9002 quality assurance standard. The organisation was one of the first to sign up to the Humane Cosmetic Standards scheme (HCS) in 1996. This internationally recognised framework was conceived and implemented to enable consumers to easily identify in the purchasing process, cosmetic and toiletry products that have not been tested on animals. In 2004, The Body Shop Foundation (BSF) awarded  £20,000 to The Centre for Alternatives to Animal Testing at John Hopkins University to support research into alternatives that might eradicate the need for animal testing entirely. In 2005, the Royal Society for the Protection of Cruelty to Animals (RSPCA) awarded the company first place in the cosmetics category for ‘Achieving Higher Standards of Animal Welfare’ in recognition of its efforts on this issue (RSPCA, 2005). The following year, it was awarded first place in the ‘Best Cruelty-Free Cosmetics category by People for the Ethical Treatment of Animals (PETA). Lauren Bowey of PETA said at the time of the presentation that ‘The Body Shop is a driving force in promoting a more humane lifestyle. By renouncing animal tests, The Body Shop has shown beauty doesn’t have to have an ugly side’ (The Body Shop, 2006b). In 2008, the RSPCA once again recognised the achievements of The Body Shop, by presenting it with the Good Business Award and in 2009 the society bestowed its ultimate accolade, A Lifetime Achievement Award upon the company. The Body Shop was presented with a special lifetime achievement award for its longstanding commitment in campaigning for animal welfare, and for the work of Dame Anita Roddick in being instrumental in driving legislative change, which has seen an European Union wide ban on animal testing come into force this year’ (RSPCA, 2009). Despite its seemingly impressive track record, there are those who argue that The Body Shop’s stance against animal testing did not develop from deeply hel d ethical beliefs concerning animal welfare, but was rather a commercially motivated strategy to enhance the company’s profitability. Anita Roddick, apparently held no strong views on the issue, but after the use of a Not Tested on Animals slogan was proposed by the company’s first cosmetic consultant Mark Constantine and was later proven to have improved sales, her commitment to this cause seemed to shift. Indeed, no mention is made of animal testing or lack thereof in any of the company’s early promotional literature, nor could its customers reasonably deduce The Body Shop’s ethical position on the matter from logos or slogans on the packaging of its initial product lines. It was not until 1987, when The Body Shop undertook a promotional campaign with the British Union Against Vivisection (BUAV) to end testing on personal care products, that the company’s alignment and identification with the issue against animal testing for cosmetics products can be said to have taken place (Entine, 1996). The Not Tested on Animals claim that became almost synonymous with The Body Shop brand has also been the target of much criticism by animal welfare campaigners and others who argue that the statement is clearly and demonstrably false. For example, it is not possible for The Body Shop or any other cosmetics producer to guarantee that its products contain materials or ingredients that have never been tested on animals. All cosmetics contain fragrances, colourings, preservatives and other formulations that must comply with international regulation and certification processes. It is the case that compliance with such regulatory mechanisms almost certainly involves the use of animal testing, even if it is acknowledged that such tests were conducted some time ago. Indeed, The Body Shop’s shift from the use of Not Tested on Animals to the adoption of Against Animal Testing logo in 1989 was influenced to a large extent by legal challenges in Germany and in the United States following complaints from cosmetic companies and animal welfare groups. The objections were not solely concerned with The Body Shop’s unjustified and exaggerated claims, but the organisation’s portrayal that its policies and practises vis-a-vis animal testing were somehow more ethically robust and superior to those of other companies. In making the transition from one position to another, The Body Shop redoubled it publicity campaign giving the impression in the public domain at least, that it was strengthening its opposition to animal testing in the production of its cosmetics. Perhaps the most significant attack against the Body Shop by animal rights supporters and indeed those who subscribed to and took seriously the notion of corporate social responsibility, followed the sale of the company by Anita and Gordon Roddick to L'Oreal in March 2006. Despite vowing to give away the ? 30 million that she apparently made from the sale, Anita was accused of ethical hypocrisy and abandoning the principles that she had espoused during the course of her entrepreneurial career and upon which her Body Shop empire had itself been based. At its core was the policy of opposition to animal testing, a position that was not one shared by L'Oreal and for which Roddick herself had criticised the company in the past (Roddick, 1992). Campaigners against animal testing also pointed to L'Oreal’s link with the Swiss multinational firm Nestle that held a twenty six per cent share in the company (Milmo, 2006). Nestle, had attracted condemnation in the past for its alleged role in promoting baby powder in the developing world and had also been voted as the ‘world's least responsible company’ in an internet poll (Berne Declaration, 2005). Support for Community Trade Community Trade is a system that promotes the purchase of gifts, products, natural ingredients and accessories from communities around the world that are socially or economically marginalised and is a concept that The Body Shop has actively supported for more than twenty years. By allowing producers to access markets that would otherwise be unavailable to them and ensuring that remuneration for the materials, ingredients and products that are supplied is fair and ethical, Community Trade has the very real potential to provide stable sources of income for producers in some of the most socially and economically disadvantaged parts of the world. Indeed, Community Trade and other variants of it such as Fair Trade, is a central pillar of corporate social responsibility and as an identifiable scheme or programme, can have demonstrable benefits for those individuals and groups who participate in it. Under the banner of Trade Not Aid, The Body Shop purchased its first Community Trade products in 1987 from Tamill Nadu, a small community in Southern India. In 1991, Kayapo Indians used their skills to harvest the Brazil nut oil which Body Shop used in one of the company’s bestselling hair conditioning products. Similar projects quickly developed in various parts of the world such as New Mexico where the Pueblo Indians were commissioned to supply The Body Shop with Blue Corn, an essential component of its scrub mask product. Since then, the organisation has identified and worked with trade partners in over twenty countries and is now helping over twenty five thousand people throughout the world to earn a fair wage. It is also that case that more than half of The Body Shop’s core product lines contain one or more ingredients acquired through Community Trade (The Body Shop, 2006c) and that in 2009  £7. 4m was spent to support the Community Trade programme itself (Body Shop, 2009b). Over the years, the Community Trade programme has enabled The Body Shop not only to source high quality, sustainable and demonstrably natural ingredients and other products from across the world, it has allowed the organisation to make a real contribution to the lives and future of those with whom it has developed trading links and partnerships. ‘Community Trade is our commitment to trading fairly and responsibly with suppliers. We actively seek out small-scale farmers, traditional craftspeople, rural cooperatives and even tribal villages, all of them highly skilled experts at their work’ (Body Shop, 2009b). Through its Community Trade programme, The Body Shop has also supported initiatives in its supplier’s local communities, with projects that involved the building of wells, schools, community centres and the supply of educational material to enable learning and the acquisition of knowledge. Indeed, The Body Shop’s pioneering efforts in the area of Community Trade is regarded by many as a model within the cosmetics industry and one that the organisation itself hopes that others will strive to emulate (The Body Shop, 2006c). In 1996, a Code of Conduct was constructed by The Body Shop which outlined the ethical standards to which all of its suppliers should adhere. The Code was developed further in 2005 to ensure its alignment with the Ethical Trade Initiative (ETI) Base Code that sought to identify minimum standards for workers within a global context (The Body Shop, 2005). The Body Shop gave operational expression to the Code by setting up monitoring and assessment systems to ensure compliance by all its suppliers. The Body Shop also worked with those groups whose practices or conditions fell below that which was expected as it believed an educational and awareness raising approach was a more responsible and imaginative way to deal with none compliance than more Draconian responses. Indeed, there is evidence that by engaging with this audit process, suppliers have become more valuable as partners, not only for The Body Shop, but for other retailers and in some cases have caused suppliers to implement their own ethical trade agreements with others further down the supply chain. Whilst The Body Shop would appear to have pioneered the notion of Community Trade, at least if one were to accept the accuracy of the organisation’s publicity and promotional material, some anthropologists and activists have criticised the company for exaggerating the scale and nature of its programmes and other claims that have been made regarding its support for indigenous communities throughout the world. In 1994, it was estimated that Community Trade spending accounted for less than 0. 6 per cent of The Body Shop’s gross sales (Bavaria et al. , 1994). This figure is clearly meagre when compared with the finances of the fair trade organisation Traidcraft, which in the same year disclosed that no less than 31 per cent of its turnover came from fair trade sources (Entine, 1995). Such comparisons are used to question why The Body Shop focuses so much public attention on a programme that accounts for such a small proportion of its total business. Terence Turner, an anthropologist at the University of Chicago has argued that The Body Shop’s purchase of Brazil Nut oil from the Kayapo Indians did nothing to prevent the destruction of the their rain forests, as the company claimed in its public pronouncements. According to Turner, the Kayapo derived most of its income from selling logging and mining concessions on their lands, the very the activities that the Body Shop claimed to have protected through its Community Trade programme. Turner also argued that whilst The Body Shop used images of Kayapo Indians extensively in its stores and in other ‘informational broadsheets’, to enhance its depiction as a culturally sensitive company, the villagers have not been fully compensated for the use of their images by the company in this way (Bavaria et al. , 1994). There is evidence also that some of The Body Shop’s Community Trade associations are patronising and have brought mixed economic benefits for producers, whilst creating tensions, divisions and evoking widespread disruption to the existing social order for indigenous communities. It has certainly not helped the Indians come together as one people; on the contrary, it has contributed to internal antagonisms and divisions, not to mention social dislocation and alienation which recently ruptured the community completely’ (Corry, 1993:11). Environmental Protection As one would expect from a company that has aligned itself so fundamentally with ethical principles in its business practices and operations, environmental protection forms a significant part of The Body Shop’s philosophy of sustainable development. Indeed, since its creation, the organisation has supported the use of technologies and materials that cause minimal harm to the environment and its inhabitants and has promoted the use of resources and ingredients in its product lines that are renewable and sustainable. In 1976, when The Body Shop set up its first UK store in Brighton, it was the one of the first cosmetics companies to provide a refill service and actively encourage its customers to return their used containers and packaging for recycling, a practice that continues today (Roddick, 2006). In continuing its tradition of waste reduction The Body Shop has recently introduced plastic bottles made from one hundred per cent recycled material, an initiative that built upon the company’s replacement of all its carrier bags in 2008 with recycled and recyclable paper bags, the environmental benefits of which are apparent (The Body Shop, 2006d). The Body Shop also sources wood products through suppliers who are Forest Stewardship Council (FSC) certified and hopes ultimately to become a carbon neutral retailer by 2010 (The Body Shop, 2006d). In seeking to turn the rhetoric of its environmental protection objectives into reality, the Body Shop is constantly exploring new ways to improve business practices that result in the reduction of the company’s carbon footprint. Many of its stores have already benefitted from structural refurbishment projects that have resulted in energy efficiencies and more are planned in the future as part of an ongoing programme. Low energy lighting and heating systems, conversion of company cars to lower emission models and the reduction of air travel by Body Shop staff are all hoped to contribute towards the longer term objective of carbon neutrality. Where it is possible, The Body Shop is also committed to using renewable sources of energy to run its offices, stores and warehouses throughout the world. In the UK for example, sixty five per cent of its stores are linked to renewable energy contracts. Such energy saving and conservation strategies have been underpinned by awareness training for staff members, which it is hoped will lead to further reductions in the company’s use of finite environmental resources (The Body Shop, 2009d). Although regulatory changes are planned in the future (DEFRA, 2006) public companies are not currently compelled by law to report on their environmental record, unlike the publication of financial statements, nor indeed maintain systems though which such data can be accurately captured. It is the case however that The Body Shop voluntarily published three independently verified environmental statements in 1992, 1993 and 1994, each of which met the criteria of the European Union Eco-Audit, which is now the Eco-Management and Audit scheme (EMAS). In 1994, The Body Shop enhanced and developed its environmental reporting strategy, by combining it with evidence based information of its performance and progress in a number of other areas. The outcome was the production of The Body Shop’s Values Report 1997, a document that is often seen as ‘one of the most significant social performance reports ever prepared’ (Carroll & Buchholtz, 2009:798) and for which the company developed its own ethical auditing methodology (The Body Shop, 2008). Since then The Body Shop has produced further Values Reports, the latest of which includes contributions from a stakeholder’s panel and an external advisor Alan Knight. Alan serves on the UK Sustainable Development Commission and is a highly respected voice, whom we felt would challenge and provoke us’ (The Body Shop, 2009:8). Despite the apparently positive stance taken by The Body Shop on matters of environmental protection and its portrayal in the public domain as the very epitome of a progressive company, there are those who have challenged this perception and rather than being a champion of green issues within the cosmetics industry, believe the org anisation is concerned more with the pursuit of profit than it is with saving the planet (Suzuki, 1996). Whilst publicly declaring its commitment to recycling, The Body Shop has in the past printed its catalogues on ReComm Matte paper, a product produced by Georgia Pacific, a company based in Atlanta notorious for its environmental problems and the large scale harvesting of rainforest timber. Sources within The Body Shop at the time said that the firm had switched from the post-consumer waste recycled paper it was then using to the Georgia Pacific product in January of 1993, apparently because it was cheaper and glossier than the material it had replaced (Entine, 1996). The Body Shop has also phased out the use of reusable and more easily recyclable unbreakable glass containers in favour of plastic receptacles made from petrochemicals that are not recyclable in the majority of markets within which The Body Shop operates. Once again, sources within the company suggest that this move was motivated by escalating shipping costs and thus the imperative to save money, although was apparently promoted in the media and within company literature as being environmentally progressive. There is also evidence that some of The Body Shop’s processing operations have resulted in the discharge of non-biodegradable and some toxic chemicals into local sewerage systems. David Brook, former head of The Body Shop’s United States Environmental Department has confirmed a number of incidents that involved the leaking of materials from the company’s facility in New Jersey. This is underpinned by public records held by the Hanover Sewerage Authority that cites three cases of discharge, although Michael Wynne, an official with the organisation suspected that there were probably more (Entine, 1994).