Discuss some issue of personal, local, national, or international Essay

Discuss some issue of personal, local, national, or international concern and its importance to you - Essay Example This is because it is as easy as ABC to create false profiles on social media. Criminals use this opportunity to get access to others’ profiles by sending friend requests. Once approved, they get access to the victim’s personal data, photographs and albums which they might forward to adult sites, or this may lead to telephonic conversations and meetings, and nobody knows about the consequences. The criminal can also adopt identity of real people by using their hacked photographs and information, for the purpose of attracting friends. This topic holds a strong place among ethical issues in e-marketing. Internet savvy persons are getting more and more informed about false e-marketing or fake e-business advertisements. False identity helps the criminal in preplanned attacks against payment systems like pensions and medical insurance. E-marketing ethics require that in order to carry out effective e-marketing, the e-marketer must base the business on honest grounds. If he is honest in displaying his identity, consumers will automatically come to him because e-consumers always do business with the names they can trust. Similarly, it is unethical to adopt the identity of another successful organization as doing so tends to bring harm to the reputation of the owner of the cloned identity. According to PR Log, a Press Release, twenty fake identity factories had been sealed which were being operated by criminals who produced cloned driving licenses and utility bills. The Metropolitan Police was able to track down these f actories in an Operation, arrested the criminals and closed the factories. If such criminals keep on getting caught, then this would be a good lesson for those who think of crossing the ethical boundaries in interacting with social media and in carrying out e-marketing. Anna Johnson revealed in her article that according to a research conducted by the National Opinion Research Center (NORC) at the University of Chicago, about